Fractional Services

Fractional Services

Sandra assists MedTech companies commercialize faster and with less risk by aligning
reimbursement, coverage, and payer strategy with go-to-market execution.

Fractional Market Access Leadership

Sandra Gottschalk-Reed, MBA| Harvard Medical GHL

Sandra assists MedTech companies commercialize faster and with less risk by aligning
reimbursement, coverage, and payer strategy with go-to-market execution.

Sandra assists companies avoid costly reimbursement and go-to-market mistakes by aligning regulatory, clinical, and commercial strategy with payer reality-early enough to protect valuation and capital efficiency. She serves as a fractional head of Market Access for select MedTech, digital health, and AI-enabled healthcare companies, typically post-seed through Series B.

Reimbursement risk is one of the most understood drivers of missed revenue forecasts, delayed adoption, capital inefficiency, and down-rounds and extended timelines. Sandra works with founders and investors to surface and resolve these risks before they become embedded in the business model.

What are the typical engagements?

  • VC-backed startups that need senior market access leadership without a full-time hire
  • PE portfolio companies preparing for scale, add-on acquisitions, or exit
  • AI-enabled platforms entering regulated healthcare markets
  • Startup founders and C-Office principals without MedTech or healthcare experience
  • Startup companies with limited budgets

Core expertise

  • Market access and reimbursement strategy
  • CMS policy, CPT & HCPCS coding pathways
  • Medicare and commercial payer coverage strategy
  • Budget impact and ROI Modeling
  • Hospital value analysis and adoption strategy
  • GTM risk assessment and strategy review

Engagement Models

  • Advisory
  • Fractional Executive
  • Interim Head of Market Acces

How Sandra Creates Value

She assists companies:

  • Avoid reimbursement paths that never scale
  • Align GTM strategy with payer economics
  • Preserve capital and shorten time to adoption
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