Fractional Services
Fractional Services
Sandra assists MedTech companies commercialize faster and with less risk by aligning
reimbursement, coverage, and payer strategy with go-to-market execution.
Fractional Market Access Leadership
Sandra Gottschalk-Reed, MBA| Harvard Medical GHL
Sandra assists MedTech companies commercialize faster and with less risk by aligning
reimbursement, coverage, and payer strategy with go-to-market execution.
Sandra assists companies avoid costly reimbursement and go-to-market mistakes by aligning regulatory, clinical, and commercial strategy with payer reality-early enough to protect valuation and capital efficiency. She serves as a fractional head of Market Access for select MedTech, digital health, and AI-enabled healthcare companies, typically post-seed through Series B.
Reimbursement risk is one of the most understood drivers of missed revenue forecasts, delayed adoption, capital inefficiency, and down-rounds and extended timelines. Sandra works with founders and investors to surface and resolve these risks before they become embedded in the business model.
What are the typical engagements?
- VC-backed startups that need senior market access leadership without a full-time hire
- PE portfolio companies preparing for scale, add-on acquisitions, or exit
- AI-enabled platforms entering regulated healthcare markets
- Startup founders and C-Office principals without MedTech or healthcare experience
- Startup companies with limited budgets
Core expertise
- Market access and reimbursement strategy
- CMS policy, CPT & HCPCS coding pathways
- Medicare and commercial payer coverage strategy
- Budget impact and ROI Modeling
- Hospital value analysis and adoption strategy
- GTM risk assessment and strategy review
Engagement Models
- Advisory
- Fractional Executive
- Interim Head of Market Acces
How Sandra Creates Value
She assists companies:
- Avoid reimbursement paths that never scale
- Align GTM strategy with payer economics
- Preserve capital and shorten time to adoption
